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HiTZ Cricket - How Our Lead Acquisition Led to Increased Sales

  • Writer: Elliot Ponting
    Elliot Ponting
  • 4 hours ago
  • 2 min read
Growing a multi-site cricket brand from the ground up
hitz cricket logo

The project


HiTZ Cricket needed to fill venues in Southampton and Birmingham with new players, coaches and clubs — fast. RCK Group was brought in to lead direct outreach and conversion, running a hands-on lead acquisition campaign across email, WhatsApp and phone from the first week of the season.


We built and ran the full pipeline: segmented outreach to clubs, coaches, schools and individuals; free taster sessions as the entry point; and a weekly follow-up cycle designed to turn interest into paying customers. Alongside the core two sites, we also drove early activation work in Bradford and Norwich.


Every week, our team tracked outreach volume, sign-ups, conversions and pipeline health — and adapted the approach on the ground, from chasing league mailers to brokering club-wide introductions.


The results


  • 295+ new customers welcomed across the Birmingham and Southampton sites since the campaign began

  • Birmingham grew from 120 to 174 customers and Southampton from 93 to 121 over the course of the campaign

  • 273 outreach touchpoints sent every week, sustained across email, WhatsApp, phone calls and in-person conversations

  • A live pipeline of taster sessions, memberships, passes and bespoke bundles, with new sign-ups converting into paying customers every week

  • Whole-club activations secured at Sarisbury Cricket Club and Langley Manor Cricket Club, turning single contacts into club-wide comms reach

  • A dedicated women's cricket taster programme in Birmingham, led in partnership with Warwickshire coach Lydia Perry

  • New university and community engagement, including an ongoing conversion pipeline with Bournemouth University's cricket teams

  • A confirmed partnership with Snap Fitness, and new shared-session bookings secured at the Digbeth site


How we can help you


This is what RCK Group does best: turning a new sports brand or venue into a full, running acquisition engine. We handle the outreach, the follow-up, the conversion tracking and the relationship-building that gets people through the door and keeps them coming back.


If you're launching a venue, growing a participation programme, or need a team that treats every lead like it matters, get in touch to talk about what we could build for you.

 
 
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