Taking a Grip Sock Brand to the Next Level
The Challenge
MakingItPro approached RCK Group with a clear vision: to become the go-to grip sock brand for athletes, footballers, and fitness enthusiasts. They had a high-quality product and a passionate team behind it—but needed a full-service approach to brand positioning and market reach.
RCK Group are in the process of creating high quality content and streamlining the purchasing experience by integrating a Tiktok and Instagram shop.
our
approach
RCK Group stepped in as a strategic partner, delivering end-to-end support across key areas:
Brand Strategy & Positioning
We helped refine MakingItPro’s brand identity to resonate with performance-focused consumers. From packaging design to tone of voice, every detail was sharpened to reflect a premium, athlete-first image.
Digital Marketing & Social Growth
Leveraging influencer outreach, and a strong content strategy, we are steadily increasing visibility across platforms. By working with athletes to create strong user generated content, we are not only growing the internal accounts of MakingItPro but gaining traffic in different spheres across sport.
the results
sales
See a significant uptick in monthly sales
expansion
See expansion into professional and grassroots sporting teams across the UK
presence
Have a stronger, more consistent brand presence both online and offline